When my clients learn their Style Personality, they immediately identify the items in their closet that do not align and understand why their favorite outfit is their favorite. it's all about a CONSISTENT FEELING. An emotion that determines your shopping choices. It's not situational and dependent on an occasion.
Sure, most women want to feel sexy on a date and polished at work and experience comfort on the weekend. Those are occasional emotions and not outflowing from who you are at your core. Your authentic Style Personality is a reflection of your overall approach to life.
Here are some examples:
A Sexy Woman is bold. She's assertive in all areas of her life. She was raised as an only child or the eldest.
A Feminine Woman is an introvert. She is reflective and thoughtful in her communications.
A Classic Woman is poised and direct. Her leadership style is diplomatic and dependable.
A Comfort Woman has an "easy-going" demeanor. She enjoys a night in.
When a woman is not dressing in alignment with her authentic Style Personality, it shows up as discomfort in her clothes and discontentment in her wardrobe. A Sexy Woman dressed as a Comfort Woman will feel stifled in her life.
With all this said, MANY women have secondary Style Personalities.
Discover your Primary and Secondary Style Personality with my Style Quiz.
The Sexy Woman is all about feeling sensual and looking bold in her clothing. She is a fashion-forward woman that appreciates the art of getting dressed. The Sexy Woman considers animal prints her neutral and loves patterns and colors in all varieties. She has a flair for expressing drama in her style through fringe, metallic, furs, and skins. The Sexy Woman more than likely has many other Style Personalities represented in her wardrobe due to her trendy nature.
How to know you are a Sexy Woman
- You wear a lot of stilettos and open-toed shoes.
-You consider yourself a fashion connoisseur and enjoy shopping.
- You have a signature fragrance and a statement lipstick.
- You experiment with your hair styles and nail hues.
- You can be considered a maximalist.
- Your go-to brands are: DVF, Alice & Olivia, Cushnie, Aquazzura
Do you express a bit of drama in your wardrobe? Perhaps you are a Sexy Woman!
The Comfort Woman is all about feeling relaxed and looking
casual. Athletic details such as hoodies and joggers in plush fabrics are this Style Personality's go-to items. The Comfort Woman was the first Style Personality to embrace athleisure and will live in leggings long after the trend has past. Shades of blue tend to compose the majority of color in her wardrobe followed by hues with a hazy fade. She is drawn to stripes and prints that feature a beachy element. The Comfort Woman can be confused with the the Classic, as they both prefer simplicity in their clothes.
How to know you are a Comfort Woman
- You prefer pants and jeans over dresses and skirts.
-Boots and wedges are your version of heels.
- You own a favorite sweater, jacket, or scarf that you wear several times a week.
- Your skincare routine is extensive while your makeup is minimal.
-Your wardrobe is composed of knit fabrics with a bit of stretch.
- Your go-to brands are: Vince, Rag & Bone, James Perse, Everlane
Are flip-flops a legitimate shoe choice for you? Do you wear jeans with just about everything? Is summer your favorite season for getting dressed? You just maybe a Comfort Woman!
The Feminine Woman is all about feeling romantic and looking graceful with a touch of whimsy. This Style Personality adores bows, ribbons, and ruffle details in her accessories and clothes. She is drawn to colors that are bright and soft; never one to wear an all black outfit. Floral motifs tend to be a favorite followed by polka dots and ditsy prints. The Feminine Style Personality isn't as popular as the other 3 expressions, but is easily self-identified.
How to know you are a Feminine Woman
- You have an appreciation for 1950's Vintage clothing.
-Audrey Hepburn is your style icon.
- You have more ballet flats than sneakers.
- Finding a great fitting ankle pant is the equivalent of winning the lottery for you.
- You are drawn to glitter and sequins.
- Your go-to brands are: Milly, Kate Spade, Ted Baker, and Joie.
Do you like whimsy and unexpected details in your wardrobe? Do you like to feel graceful? Perhaps you are a Feminine Woman! Comment below on what defines your Feminine Style.
I strongly believe that the strength of great personal style begins with knowing your Style Personality. I spend a significant amount of time identifying and educating my clients on how to create consistency in their shopping habits and personal brand identity. Everything from texture, silhouette, and color are nonverbal visual cues into your style identity.
Each week in February, I'll dedicate a post to each Style Personality's defining characteristics and aesthetics. Most women can see elements of them self in each Style and think in terms of occasion. A Style Personality is defined by the dominant emotion attached to how you want to feel and be perceived every time you get dressed. It determines your purchases, your brands, and the general curation of your wardrobe.
Let's start this series with the most popular style expression: Classic.
Jana Coke is the founder and principal wardrobe consultant of Jana Coke Style. This is the place to be to get your style tips and wardrobe advice!