Jana Coke Style: Trend Memoir

1967

10/9/2024

Movement was the theme of 1967

Fall in Retrograde

Four years into this decade, the world feels like it's been turned inside out. We've lived through a global pandemic, rising up for racial and social justice in the streets, the SAG-AFTRA labor strikes, devastating hurricanes, a grinding war in Eastern Europe, three ongoing genocides, an attempted coup in the U.S., and a seemingly endless parade of floods, earthquakes, volcanic eruptions, heatwaves, wildfires, and cyclones. Anti-equity movements are gaining ground, and yet it feels like there's even more I'm missing.

The air is thick with fear. And fear? It breeds a scarcity of belief that turns to cruelty—narcissism, sexism, racism, all the ‘isms,’ dividing us into "me versus you," "us versus them." Domestic terrorism in the U.S. has surged by 357% since 2013, fed by virtual echo chambers where people marinate in their own distorted perceptions of "the other."

That red hat? It’s no longer just a hat. It’s a signal. *One of them.* Keep a close eye. A hateful Christian. A libtard. We throw labels around like ad slogans—because that’s what they are, born from marketing ploys that strip people of their humanity.

When we're not doomscrolling, we numb ourselves with CGI fantasies or songs that glorify escapism.

“Y’all don’t want to hear me, you just want to dance,” said Andre 3000, and we’re still doing it—dancing ourselves into oblivion.

Meanwhile, the Earth is pushing back, burning, breaking, and flooding as its creatures cry out for balance. The world is tired of being ignored. And here we are, stuck idealizing some past or future that never truly existed, while the present screams for our attention.

The inhumanity of an uninhabitable Earth is no longer some distant dystopia—it’s unfolding right now.

But come with me for a moment. Let’s escape, not to fantasy but to 1967—a year drenched in transformation, a decade fueled by both conflict and hope. Let’s see what it has to teach us.

Women: Independent

Black Women in State Senates, An entire floor dedicated to Women travelers, Financial investing piqued via fashion

In the US, the birth control pill became legal for married women in 1965 (7 years later for everyone), and were encouraged to stay in hotels without the risk of reputation and safety. Not explicitly expressed, having a little cash and social autonomy for herself was also encouraged via social selling and fundraising.

Holiday Magic Cosmetics. Vogue Sept 1967

Fashion Fair Fundraising. Ebony Sept 1967

Society: Evolving

Interracial marriage is legalized in the US, Hippies are born, and middle-class respectability is challenged by Black radicals

Different fractions of society were forming as a rejection of war, segregation, and assimilation that centered on class and racial respectability aesthetics.